Content Development from the experts
Most websites can benefit from content development. In fact, very few sites can be put up on the Web and then ignored. They start to look neglected tired and boring and your customers stop coming back. But another reason customers stop coming is because you aren’t carrying the information that they want and need. This is where your metrics come in.
Login to Google Analytics-Click on the Content menu item, and from there the “Top Content”. These are the pages that get the most page views on your site.
Take a good look at this list and ask yourself:
- When was the last time these pages were edited or even looked at by you?
- Can you swear, without looking at the pages, that the content on them is still correct?
- Are any of these pages surprising
The first two questions should offer obvious content suggestions. If you haven’t edited or looked at these pages in a while, you should. And if you’re swearing that the content is all correct, then you should definitely take a look at the page. Make sure there’s nothing wrong with them.
Then, when you’re looking at the pages, start thinking about what’s missing from them. Do they include a call to action if you’re selling something ? Do they provide links to other content on your site? Can they be improved or can more pages be written to support these popular pages? What can you do to improve these pages?
A goal conversion is registered once a visitor completes a desired action on your site, such as a registration or download. Think carefully and tactically before you jump into any online activity and you will find all the answers at your finger tips
Key Questions/Points and Tips
Design & Usability
Test & Measure
Click the measuring tape to see more info on Web Metrics