Digital Media

What do you need to know?

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question head1. Bounce Rate

The bounce rate of a page is the percentage of people who left your website after viewing that page. A page with a high bounce rate is not performing. Landing pages with a lot of bounce are ineffective and driving your audience away from your website.  Comparing your high bounce pages to your low bounce pages is a great way to find out what’s working for your visitors and what isn’t.

2. Conversion Rate

The conversion rate of a page is the percentage of people who completed a desired action on that page, such as filling out a form.  This is another great statistic to compare between your website’s landing pages. A landing page is usually the first page that your visitors will see when they arrive on your site, so it is crucial that your landing pages are getting visitors to convert into leads. If they’re not, then all of the traffic you are getting isn’t really valuable for your marketing efforts.

3. Traffic Sources

Your traffic sources will tell you where all of your site’s traffic is coming from when they first arrive. This helps to see  where people heard about your site. If you have been working on your SEO efforts, then you should see your organic search volume increasing. If you’ve been doing good social media promotion, then you should see a lot of referral traffic from social media sites and blogs. Every business will have their own mix of organic, referral and direct traffic, so it’s important to watch over time so that you can track how your various marketing channels are driving traffic to your website.

4. Keywords

Your site keywords will show you which terms people are searching for when they find your site in a search engine. This is a great way to find out what people were actually looking for when they stumbled on your site. Usually, the top three or four keywords will be variations of your company name, but the results below those will give you a lot of insight into what people are trying to find when they come to your site. Chances are, you’ve already been optimizing around these words as part of your keyword strategy, and this data offers a chance to see how well you’re doing. If you notice you’re getting traffic around a keyword you haven’t optimized for, you might have found a keyword that isn’t very competitive, but is still relevant to your business. You should build some content around that keyword. You can use keywords to help you decide on the name for your site which could give you a jump-start with a new business.

5. Visits

Unique visitors – the number of people who came to your site for one day. It is important to know, that these metrics are not exact. For example, if a visitor uses 2 or 3 different browsers to look at your website, that will be registered as 2 or 3 different unique visitors. If a visitor clears their cookies between the sessions the next time he comes to your web site he will be registered as a new visitor too. So think about the web metrics displayed in Google Analytics as an approximation to the real number and a way to compare your progress over the time.

Who uses Web Metrics?

A Webmaster/New Campaign/ New website/Product/e-commerce/Publisher/Client – always have access/Ad Agency – preparing a report/Bloggers – proving stats/ Planning content/Small Business Owner  – everything!/PR agency –measure websites/Marketing / communications dept . KPI

Don’t be afraid of making mistakes !!!

A website is a never-ending project that is constantly evolving. Updating it with new and relevent information on a regular basis is essential, if you want to keep it fresh.  When your learning something for the first time its inevitable that you will make mistakes but that is all part of the journey to perfecting your skills. Rome wasn’t built-in a day and we have to apply the same theory to our own website , blog or any online digital activity in order to develop, create and build something that will last into the future.

Have fun !
Test & Measure

Click the measuring tape to see more info on Web Metrics

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