What is it?
Paid, Owned, Earned, Media
The poetry of marketing and getting the results that make a client happy.
Analyst Jeremiah Owyang is already saying, “Brands that integrate paid, owned and earned media will benefit because they will reach customers in the most effective manner.” The marketing mix is alive and kicking and no marketing component can tick all the boxes. Marketeers will be driven my metrics and “POEM” in order to analyse and deliver the best “Digital” marketing results for their clients.
Test & Measure
Click the measuring tape to see more info on Web Metrics