Digital Media

Guinness Rugby – David and Goliath

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New ad focuses on Munster’s famous victory over New Zealand in 1978

Munster’s historic 12-0 victory over New Zealand in 1978 is retold in a new GUINNESS ad campaign, which will air on Irish TV for the first time on Wednesday 5th November, ahead of Ireland’s opening Guinness Series fixture. The new ad ‘David and Goliath’ focuses on telling the story of how a group of ordinary men came together and defied circumstance to achieve something extraordinary.

Following on from the recent ‘Sapeurs’ and ‘Basketball’ ads, the new campaign will continue the series of iconic Guinness ‘Made Of More’ adverts which showcase people from around the world, who choose to act with extraordinary integrity and character. Guinness has a long-standing association with Irish rugby, which includes partnerships with Munster and Leinster, as well as Irish Rugby, and the Guinness Pro 12.

Stephen O’ Kelly, Guinness Marketing Director for Western Europe said: “We have a long and proud association with rugby. Munster’s story of their win over New Zealand demonstrates the inspirational character and integrity that is central to the sport.”

The adverts were created by advertising agency Abbott Mead Vickers BBDO, together with director Dan Maslen, and will air for the first time on Irish TV on 5th November. The video will first go live online, at www.youtube.com/GUINNESSEurope, today.


Drink responsibly. Visit drinkaware.co.uk for the facts. The GUINNESS word and associated logos are trademarks © GUINNESS & Co. 2014


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