Just to Summarise:
This is a great Slideshare by Kyle Lacey. The shortcut to Website Metrics in a nutshell. Straight to the point and perfect for the novice starting out just remember Test & Measure is the key to a successful Digital Presence on the web or social media devices. Be smart always Test & Measure and tweak your campaign objectives based on your statistics and taste success in the digital world.
Test & Measure
Click the measuring tape to see more info on Web Metrics