Digital Media

Digital US Election


Game Over
Is the political landscape black & white?

The world is in a deep recession and we have just witnessed the most expensive election campaign in history.

Apparently the figure being quoted is 6 Billion Dollars. I’m sure we will never know the real cost of this Political Game as numbers have a habit of being suppressed until the votes are counted and Mr & Mrs “White House” are sitting having breakfast.  A little over twice the population of Ireland are now unemployed in America. That is a serious statistic.  If you have never experienced unemployment, count your blessings you are one of the lucky ones. But if you are a victim of the economic climate as a result of careless, wreckless, banking practices that enabled a lot of rich people to get richer, then the world can look a much smaller place.

Unemployment  means something completely different when you can’t plan your future! 

A lot of people put their life on hold, over the last couple of years because they had no job and they could see no light at the end of the tunnel. When your unemployed, your choices are limited depending on your circumstances and your direct responsibilities. Difficult decisions have to be made in order to survive and they don’t involve clever election speeches. “Hope” is not something you can touch with a TV debate or while watching someone working a crowd at a staged arena.

Loosing your job in a recession and loosing an election are not quite the same thing. Political candidates have just wasted the household budget on a race for a “White House” and they haven’t even cut the grass yet.

12.3 Million people are now unemployed in America

The road is a different place for a person who has lost everything

If we believe the statistics, how can Barack Obama justify spending 1 Billion dollars on an election campaign in a recession? Where is the money coming from to fund these political campaigns? Why was this money wasted? It is great having charisma and a terrific “Telly Image” but that will not pay the mortgage for anyone who has lost their job or someone who is long-term unemployed looking into dispair. Unfortunately your still just one of those insignificant numbers in the statistics a “Persona non gratis” with no face, being targeted for a vote that will never guarantee you a future.

Obama advisers: ‘You can’t buy the White House’
I think 1 Billion dollars helped to turn the key and open the door for a second time.

The winning speech had to be the most expensive script ever written in a Recession

They all should be ashamed of themselves.1 Billion, 2 Billion, 3 Billion it doesn’t matter what the exact figures are or how individual parties manipulate the numbers. Real people are unemployed and this is an obscene about of money to spend on any election campaign, regardless of the political party you represent. This sends out the wrong message to the rest of the world and it clearly demonstrates that money is doing the talking even in the “Digital” world.

 have we learned nothing from the recession! 
How do politicians sleep at night?

I hope this election gives a great ROI or I think people should ask for their money back. Someone is making a lot of money on the back of other people’s misery in this recession, when this type of budget can be wasted on an election campaign.


buys a lot of votes

Optimistic speeches are great from the winning podium when you have not lost your job but “Talk is cheap” on the ground and in the grass-roots where people are feeling the most pain.

Charisma is a nice trait to have, when your fighting for your political career and it certainly helps if you can work the crowd and add sparkle to the overall performance, but this act will not pay the bills for American’s who are in financial trouble and it won’t guarantee anyone a job with a future. Debates are useless when they exclude real people. Its school yard politics on a bigger stage. 

The year is 2012 and we still elect personalities. TV can love or hate you depending on its political persuasion. We really need to pause and look at the monetary value and the return in added value that’s achieved from political campaigns. I thought we were living in a Recession not having a “Big” expensive political party at the “White House ” on the hill for all our friends.  Speeches are a part of history but they are forgotten when the Game is Over. Read More…………..

3 thoughts on “Digital US Election

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