Digital Speed the Oreo way …
In 10 minutes Oreo Marketeers jumped in to seize the moment at the Superbowl. We have all heard about it by now but it is an another great example of the power of Social Media and how quickly people have embraced new digital technology as a talking channel. The Digital Speed of Lightning was applied as the Oreo team creatively hit their audience with something fun and engaging. No sleeping on the job for marketeers today it really demonstrates how powerful Social Media has become in delivering a low cost alternative. The most rewetted Oreo campaign ever and a very happy little biscuit.
I think I will celebrate with an Oreo and a cup of tea.
Squawky 