The Handy Man From Samsung that went viral.
Back in 2011, Samsung made this viral video of JayFunk, a “finger tutting” wizard from Los Angelos, doing one of his eye-popping finger dances. The video was part of the introduction of the Galaxy S III phone, and was made by ad agency Heaven in Paris.
Since then, it has become the all-time most-shared ad on the web, according to Unruly Media’s viral ads chart for handset devices. Of the top 10 ads, six are from Samsung. Only one — for the introduction of Siri on iPhone 4s was by Apple .
I bet Samsung are really glad they caught a “Viral” in 2011 and I am sure their digital campaign on YouTube was a heavenly delight in the digital boardroom when the metrics where delivered. Samsung really know how to give “Apple” a run for their money? Samsung Galaxy S3 sales topped 30 million units, just six months after its official launch in 2012 and I can’t wait to see what is around the corner for the “Mobile” kings of our lives as they battle it out in 2013.
Catching a Viral
The Contagious”Digital” Communication Networks