Facebook Places index
One of my passions in life is all things “green” so I was thrilled to see this green recycling initiative from Coca Cola. Embracing digital marketing here is a very innovative campaign from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country.
They added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were challenged to check-in at any recycling bin and then encouraged to take a photo of themselves in the act, to help promote recycling bottles in a slightly more social way. How great is that who thought recycling could be social fun.
With thousands of people joining in, the most active user was crowned “The Recycling King” by Coca-Cola Israel. I’m not sure what the prize incentive was, but the campaign was reported as a huge success. Created by the guys at Publicis-E-dologic in Israel. (thanks Eyal).
Coca Cola once again demonstrate how to use digital marketing to motivate an audience to react and participate in their brand in a positive way while achieving some feel good factor in the process by using the Facebook Places Index. Another example of how” Social” media can be used in a creative and positive way to help drive home a key message and harness a positive call to action.
Great marketing once again from the Coca Cola team in Israel.