Answer the questions in the graph and get rid of the bottlenecks to your Facebook success. I think my Facebook journey has just begun but when getting started with Facebook I think it is important to have a clear set of objectives so that your Facebook page becomes more than an accessory to your business.
- Define your Goals & Success Metrics-(Your Campaign objectives and the results “Required”)
- Identify your Audience- (Geography,Gender, Age,Interests,Relationship Status, Education,Workplace,Language)
- Send out a clear Message- (What needs to be the strap-line?)
- Identify the destination-(Facebook or alternative link)
- Decide Scheduling and Pricing Strategy-(How much do you want to spend to achieve goals CPM or CPC)
- Test & Measure- (ad,image,landing page,budget,bid,audience,test &test and measure what drives success for you, use more than one ad to drive traffic to your Facebook page)
- By telling Facebook who you are and what you like Facebook will target you with relevent advertising. With facebook ads remember your own criteria when your targeting an audience for your own business requirements.
You have to be true to yourself with Facebook. People try to sell you Likes, that’s ridiculous and it defeats the purpose of why you are choosing the Facebook path in the first place. Don’t be tempted to buy likes. You don’t need to spend a lot of money with Facebook ads to get a result, just be very targeted in your approach. Test different styles and different demographics and remember everything depends on your key goals and what you want to gain from a Facebook page.
Facebook is certainly addictive and it reels you in like a skillful fisherman casting his net far and wide and with a couple of tasty bites your hooked.
I hate to admit it, but I am now that fisher-woman hooked on my catch and I look forward to developing my net in 2013
For more information on Facebook Metrics or to create a Facebook ad check out my links. You learn by doing so hang a note on the door “Gone Fishing” and let me know how you get on when you test and measure your ad campaigns.
Test & Measure
Click the measuring tape to see more info on Web Metrics