Google AdWords

A couple of months ago my marketing blog was lacking in content so to run a Google AdWords campaign would have been a waste of time and money as their was not enough information contained in my blog to attract the viewer and create an audience. I thought it would be better to build my WordPress blog to a certain standard and then spend a little bit of money on advertising in order to test Google AdWords and see how effective it really would be at driving traffic to my new digital marketing WordPress website.

The First Steps in Google AdWords. On the 1st of January I decided to run my first ad campaign and Test & Measure its effectiveness. I am closely monitoring the results against my Facebook campaign and my WordPress stats. See below the ad that is currently running at the moment.

This Ad campaign started on the first of January

Your ad is now up and running.

It’s official, your AdWords ad is now appearing to people
who search for businesses like yours on Google. Here it is:

Digital Marketing

fionalarmon.wordpress.com
Learn the Digital Way
Join the Revolution

This is a small sample of activity under transaction history in Google AdWords which gives you a breakdown of daily clicks to your site against your budget which helps to analyse if your ad campaign is working and delivering the results your require.

Date

Description

Debits (€)

Credits (€)

Balance (€)

January 1, 2013 – Jan 26, 2013

xxxxxxxxxxxxxx

€xx.xxxxxxxxxxxxxxxx

€xx.xxxxxxxxxx

January 26

Campaign activity 2013 : 151 clicks

1.51

54.87

January 26

Invalid activity

0.16

53.36

January 25

Campaign activity 2013 : 457 clicks

4.57

xxxxxxx.xxxxxxxxxxxx

53.52

January 24

Campaign activity 2013: 442 clicks

4.42

xxxxxxxx.xxxxxx

48.95

January 23

Campaign activity 2013 : 381 clicks

3.81

44.53

January 22

Campaign activity 2013 : 400 clicks

4.00

40.72

January 21

Campaign activity 2013: 452 clicks

4.52

36.72

January 20

Campaign activity 2013: 443 clicks

4.43

32.20

January 19

Campaign activity 2013: 442 clicks

4.42

27.77

January 18

Campaign activity 2013 : 206 clicks

2.06

23.35

January 17

Campaign activity 2013 : 436 clicks

4.36

xxxxxxxxx.xxxxxx

21.29

January 16

Campaign activity 2013: 289 clicks

2.89

xxxxxxxx.xxxxxxx

16.93

January 15

Campaign activity 2013: 183 clicks

1.83

14.04

January 14

Campaign activity 2013: 302 clicks

3.02

12.21

January 13

Campaign activity 2013: 399 clicks

3.99

9.19

January 12

Automatic payment: Visa .xxxxxx

50.00

5.20

This is another graph supplied by Google AdWords that provides an overview of clicks and costs based on your campaign which is extremely important when looking at keywords versus results.

Based on the stats provided by Google AdWords from January 1 2013 until January 26th 2013 you can see 8,310 people clicked on my “Ad” to learn more about what I had to offer (CTR)

Campaign	Budget	Status	Clicks	Impr.	CTR	Avg. CPC	Cost	Avg. Pos.	Labels
		Total – all but deleted campaigns			8,310	3,327,970	0.25%	€0.01	€xx.xxx	1.1
		Total – Search			23	3,080	0.75%	€0.26	€5.88	4.1
		Total – Display Network			8,287	3,324,890	0.25%	€0.01	€xx.xx	1.1
		Total – all campaigns	€4.00/day		8,310	3,327,970	0.25%	€0.01	€xx.xx	1.1