Reach and Traffic don’t provide insights into the user behind the browser
Audience Demographics: Country, Region, Urban, Gender, Education, Class
Tools to measure audience
Email sign up/ Website Subscriptions
This enables you to look at other sites and you can put Quantcast tag on our site so you can see
data on Econsultancy there.
Most people know of Amazon-owned Alexa which bases its stats on data collected via its toolbar.
This is a relatively new service from Google (still in their “Labs”). It’s useful for trends, and site comparisons, and is quite good for seeing the geographic coverage and reach of a particular site, as well as getting some insight into competing sites through the ‘also visited’ data.
Test & Measure